You pay a fortune for that $15 dress bought in Zara. At least, you should.
Look at the formula that helps to calculate the cost of a dress. Suppose, you have paid twenty dollars for a dress and wore it twice before it started to pill. It means that you spent ten dollars on wearing it. Now compare it to the price of a premium silk blouse that costs one hundred dollars. You can wear it one hundred times in five years which means that you pay a dollar a wear. Therefore, you pay ten times more for the cheaper piece of clothing.
Everyone is addicted to the sensation of dopamine he gets from buying new things. Fashion industry managed to make use of the addiction to create a sense of urgency with thousands of new items appearing every day. Of course, the price for the convenience is paid not only by garment workers but also by the environment and consumers as well.
How many clothes in your wardrobe have you worn less than five times? All of them stand for the sum of money that you have thrown out. Now clothes became like tissue paper – wear once and throw away.
Of course, quality means durability but it also means fit and the feeling of comfort. Quality clothes tend to drape better and be comfortable. Moreover, they boost the self-confidence of the owner. Sometimes cheap polyester fabrics look nice hanging on the hanger but become something that you do not even want to call a garment when you put it on.
The cost per wear analysis turns everything upside down. For instance, the price of a $300 Max Mara coat becomes quite reasonable since you can wear it every year for a decade that will cost you only thirty-three cents a day.
It is high time to make an audit of your wardrobe and count the cost per wear of every item. You can see that your most expensive item is the cheapest one in the context of price-per-wear. The next time try to resist a temptation to buy a five dollar crop top and think whether you will still like it next month. The answer is almost always no.
Thanks for reading this post! – MyPlugin